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      <image:title>Our Insights - TCG Industry Insights: The Player’s Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Insights - TCG Industry Insights: The Player’s Journey - Make it stand out</image:title>
      <image:caption>Moxfield deckbuilder interface</image:caption>
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      <image:title>Our Insights - TCG Industry Insights: The Player’s Journey - Author &amp; Industry Background:</image:title>
      <image:caption>Sam Jiang worked at Wizards of the Coast from 2021-22, where he served as Product Architect/Senior Product Designer on the Product Strategy team in Studio X (Magic R&amp;D) for multiple tentpole Magic: The Gathering sets (Wilds of Eldraine, Dominaria Remastered, Ravnica Remastered) and preconstructed products (Starter Commander Decks, Standard &amp; Pioneer Challenger Decks 2021/22, Starter Kit 2023, Game Night: Free-For-All). He was also the primary strategy lead on various cross-department new player acquisition initiatives, as well as the Product Owner/PM for SpellTable. As a game designer, he contributed as a member of the Wilds of Eldraine Set Design Team and the Lost Caverns of Ixalan Exploratory Design Team.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Insights - TCG Industry Insights: The Player’s Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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